Creating value from patient engagement
We help our pharma and life sciences clients to create value from patient engagement at each stage of the product lifecycle. Patient co-created digital resources are proven to improve metrics, including improved trial recruitment, retention, treatment adherence and health outcomes.
Partnering with life sciences for better health outcomes
We have partnered with life science companies like Bayer, Bristol Myers Squibb, GSK and many others, connecting them with clinicians, NHS services, patient advocates and caregivers to co-create inclusive health resources that equip people to take control of their own health and improve their health outcomes.
The result is digital resources with up to 7 x higher engagement than the industry standard.
Examples of the types of projects we undertake for our clients
Whether your objective is to promote disease awareness, provide education to support shared decision making, teach correct administration technique, build adherence or even build a more patient-centred organisation, Cognitant has a range of research approaches and solutions that can be customised to fulfil the unmet needs of your patients.
Patient market research and patient journey mapping
The key to effective patient education is a robust, patient-centred research process. We carry out deep research, starting with market research and patient journey mapping to inform patient education projects.
As part of this we will identify details such as educational needs, potential impact, target audience learning preferences and opportunities for delivery and engagement optimisation, maximising the impact of your patient education project.
Our research will help you to deliver improved patient and health outcomes through:
- research of the patient journey
- identification of unmet needs
- integration into the care pathway
- innovative interactive and immersive formats
- anonymised data and insights
Brand / therapy area-level patient education strategy development and tactical implementation
Optimised patient engagement at brand or therapy area requires a highly strategic approach. Following in-depth research involving patients, clinicians and other stakeholders, we will help to build your standard operating procedures and value frameworks to as to optimise your education project and measure the impact.
Co-creation of patient materials with patient advisory groups and patients
We are partnered with over 8o patient advisory groups to support a robust co-creation process that targets a diverse group of your target patient audience, ensuring that your patient support / education is truly designed to deliver on the needs and preferences of the patient, for maximum impact.
Fully managed digital health applications
Hosted on our leading patient learning platform, Healthinote, we build and distribute innovative services designed to educate, support, interact with and empower patients for maximum impact. With compliance safely at our core, we offer a highly valuable and impactful alternative to the creation of new resources such as apps.
Omnichannel patient support programme (PSP) development
We can advise, develop and deliver a truly omnichannel approach to your patient education / support strategy. A deep dive into patient research and patient journey mapping will result in an integrated step-by-step framework which will engage patients with the right information at the right time throughout their patient journey.
Collaborative projects between life sciences and the NHS
We believe that a close collaboration between NHS and the life sciences industry offer the greatest opportunity to drive value for patients, caregivers, clinicians and the healthcare industry as a whole. Our strong relationships with both NHS and industry enable us to create powerful collaborations to drive truly valuable innovations for better health outcomes.
Patient advisory boards
Our advisory boards, supported by our over 80 patient advisory groups, provide invaluable insight into target audience needs and preferences, playing an important role towards any patient-focused strategy.
Experienced team with >25 years servicing pharma
In-house medics
Partnerships with clinical centres
Strong network of patient advisory groups
Specialised advisory boards
Who we work with
We also offer delivery solutions...
Healthinote
A platform connecting clinicians directly to patients
Healthinote is a platform for doctors, nurses and pharmacists to share trusted health information with their patients.