Health information,
delivered better.
We empower patients by providing clear, reliable health information, allowing them to become actively involved in improving their health, and enabling healthcare professionals to optimise their care.
In the 2020s, people will not be passive recipients of care. They will be co-creators of their own health. The challenge is to equip them with the skills, knowledge and confidence they need to help themselves.
PREVENTION GREEN PAPER
Secretary of State for Public Health and Primary Care
"43%
of people find current health information difficult to understand."
JONATHAN BERRY
Personalisation and Control Specialist, NHS England
"50%
of medication is not taken as prescribed, on average."
BROWN & BRUSSELL
Medication Adherence: WHO cares?
"Only half
of what is discussed in medical appointments is remembered by patients."
SARA HEATH
Patient Engagement Hit
"200,000
deaths are contributed to by non-adherence to medication. It also costs £125bn a year in Europe.
FRANCOIS FEIG
Implementing eHealth innovation
Trusted information recommended by your clinician
We deliver health information, via our free app Healthinote, to a global audience
Better understanding of health information.
Healthinote information is:
- personalised - selected by your doctor, nurse or pharmacist
- comprehensive - about health, disease and treatment
- trustworthy - from the NHS, patient charities and leading experts
- interactive, visual, immersive
- easy to understand and access
Optimising consultation time
Healthinote:
- helps health care professionals to deliver more effective consultations – whether face to face or virtual.
- already reaches 3,000 GP clinics covering over 26.5 million patients in the UK.
Patient services will become a competitive driver and are no longer optional for pharmaceutical companies
Developing partnerships with technology companies is another key initiative that pharma has been using to be more patient-centric and digitally enabled across both their commercial and clinical spaces
43%
One of the greatest challenges that will face health systems globally in the twenty-first century will be the increasing burden of long-term diseases (according to World Health Organization)
1 in 3
people, Globally, have at least one long-term condition
75%
of healthcare costs in developed nations are caused by long-term condition
50%
of prescribed medication is not taken correctly
Cognitant group delivers:
Disease awareness programmes
- Improving patient understanding about health conditions
- Empowering patients to make the most of their prescribed medicines and available services
- Patient behaviour insights through access to engagement and outcomes data
- Easily transferable to multiple markets
Product-specific programmes
- Product-specific education given alongside medication
- Designed specifically to improve adherence – e.g. injection technique, complex dosing
- Higher level of engagement compared with printed leaflets
- Outcomes data and patient diaries
- Improved medication adherence and patient outcomes
- Easily transferable to multiple markets
Appointments are simply too short to fully meet the needs of patients
We face a growing challenge of how best to educate our patients beyond the virtual consultation
Keeping up to date with current best practice can feel like a daunting challenge
50%
(approximately) of the world’s population experience a mean consultation length of 5 min or less in primary care
Short consultation length drives polypharmacy and overuse of antibiotics
Short consultation length is likely to adversely affect the workload and stress of the consulting clinician
Poor or inadequate information leads to higher levels of complaints and litigation
