Health information,
delivered better.

We empower patients by providing clear, reliable health information, allowing them to become actively involved in improving their health, and enabling healthcare professionals to optimise their care.

Patients and the public
Providing clear, reliable knowledge and enabling informed decisions.
In the 2020s, people will not be passive recipients of care. They will be co-creators of their own health. The challenge is to equip them with the skills, knowledge and confidence they need to help themselves.

PREVENTION GREEN PAPER

Secretary of State for Public Health and Primary Care

Did you know?

"43%

of people find current health information difficult to understand."

JONATHAN BERRY

Personalisation and Control Specialist, NHS England

"50%

of medication is not taken as prescribed, on average."

BROWN & BRUSSELL

Medication Adherence: WHO cares?

"Only half

of what is discussed in medical appointments is remembered by patients."

SARA HEATH

Patient Engagement Hit

"200,000

deaths are contributed to by non-adherence to medication. It also costs £125bn a year in Europe.

FRANCOIS FEIG

Implementing eHealth innovation

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healthinote-logo

Trusted information recommended by your clinician

We deliver health information, via our free app Healthinote, to a global audience

Better understanding of health information.

Healthinote information is:

  • personalised - selected by your doctor, nurse or pharmacist
  • comprehensive - about health, disease and treatment
  • trustworthy - from the NHS, patient charities and leading experts
  • interactive, visual, immersive
  • easy to understand and access

Optimising consultation time

Healthinote:

  • helps health care professionals to deliver more effective consultations – whether face to face or virtual.
  • already reaches 3,000 GP clinics covering over 26.5 million patients in the UK.
The healthcare industry
Driving better outcomes through trusted engagement and data-driven insights
Patient services will become a competitive driver and are no longer optional for pharmaceutical companies
ACCENTURE
Developing partnerships with technology companies is another key initiative that pharma has been using to be more patient-centric and digitally enabled across both their commercial and clinical spaces
DELOITTE
Did you know?

43%

One of the greatest challenges that will face health systems globally in the twenty-first century will be the increasing burden of long-term diseases (according to World Health Organization)

1 in 3

people, Globally, have at least one long-term condition

75%

of healthcare costs in developed nations are caused by long-term condition

50%

of prescribed medication is not taken correctly

Cognitant group delivers:

Disease awareness programmes

  • Improving patient understanding about health conditions
  • Empowering patients to make the most of their prescribed medicines and available services
  • Patient behaviour insights through access to engagement and outcomes data
  • Easily transferable to multiple markets

Product-specific programmes

  • Product-specific education given alongside medication
  • Designed specifically to improve adherence – e.g. injection technique, complex dosing
  • Higher level of engagement compared with printed leaflets
  • Outcomes data and patient diaries
  • Improved medication adherence and patient outcomes
  • Easily transferable to multiple markets
Healthcare professionals and services
Optimising consultation time, facilitating person-centred care
Appointments are simply too short to fully meet the needs of patients
We face a growing challenge of how best to educate our patients beyond the virtual consultation
Keeping up to date with current best practice can feel like a daunting challenge
Did you know?

50%

(approximately) of the world’s population experience a mean consultation length of 5 min or less in primary care

Short consultation length drives polypharmacy and overuse of antibiotics

Short consultation length is likely to adversely affect the workload and stress of the consulting clinician

Poor or inadequate information leads to higher levels of complaints and litigation